Google's free web analytics tool, Google Analytics, provides an astounding array of data on your site's performance and customer behavior. While paid tools offer similar information in silver platters, you'll be able to obtain a lot, or even all of the data you require, by putting a little effort and determination with Google Analytics. It's among the essential tools in the Marketing Audit ebook and what would prevent data from appearing in a custom report? Average Pages Per Session This measure shows how many pages visitors visited when they clicked through search engine result webpages (SERPs). Google Analytics allows you to keep track of the pages visited by the whole site and individual pages. This provides insight into the way that users interact with your material. It is possible that you won't be able to convert every visitor in a matter of minutes; however, the longer they remain, the more familiar they'll develop a relationship with your brand, which is a good sign for the future of your relationship. Breakdown of Organic Traffic From Search Engines At 92.9%, Google has more percent market share, and Google dominates search. But it's not the only game on the table. Bing is second, with an impressive 2.5 percent. This may seem like a small drop on the table, but millions of daily searches still exist. This could also be your company's customers as well as potential customers. You must know the volume of organic traffic coming through both significant search engines. This could provide insights into how you can increase your presence on the internet -- especially if you need to receive substantial traffic from the famous Bing. Dwell Time When you're looking over the traffic numbers (see the organic data below), You'll also need to look at dwell time, which is the amount of time visitors spend on your website. This will tell you if your content delivers the value you expect or if you should revise your strategy for content. Goal Conversion Rate Setting goals using Google Analytics help keep tabs on what you wish users to complete, like sign-up for trial services or signing up for newsletters. After you've set your goals, you can monitor how many people leaped goal conversion rates. This helps keep an eye on your site's performance and whether you gently guide customers toward a conversion. It can also help you determine which content is most effective in triggering the desired outcome. Keywords Ranked in Google Keywords became a challenge for keywords to be a problem in Google Analytics following an update in October 2011 in which Google began to encrypt the search data. This change has made search safer for users. However, it also means that 99% of the search terms you rank for will now be displayed as "not offered." It's frustrating, sure, but it's not a complete obstacle. If, for instance, you cross-reference the landing page data using Google Analytics with data on searches that you get from Google Search Console, you can identify these terms. You can also utilize an SEO platform that provides paid-for tools. Whatever you choose, when you've identified the keywords that drive visitors to your website and know which ones aren't, you can concentrate on those for subsequent SEO campaigns. Local Visibility Suppose your company is located in a physical location. In that case, it is essential to be aware of local visibility or the likelihood that your business will be discovered in local searches. Google Analytics will show how your website performs in local 3-packs, the three results displayed under a map on the initial page that appears for local searches. If your business isn't showing prominently in searches relevant to your business within your region, You'll need to spend money on local SEO to boost your visibility. Organic Bounce Rate Organic bounce rate indicates the number of visitors who clicked on your site within the search results but couldn't immediately locate the information they were seeking and clicked away to bounce. The low bounce rate indicates that users are, at minimum, satisfied with the information they find on your site and that it can answer their questions. However, the high bounce percentage suggests a need for improvement to attract customers. Again, Google Analytics lets you go deeper so you can view bounce rates on each landing page and identify which works and which does not. Organic Conversion Rate The organic conversion rate shows the percentage of visitors who converted or concluded a transaction. Google Analytics makes it easy to analyze conversion rates by device, which tells you if your site is attracting mobile people, the landing pages and how each page is closing the sale, and the location and your messages are perceived in different regions. Returning Visitors It's not a surprise that returning visitors are people who have come to your site previously. Monitoring this metric using Google Analytics also helps gauge the effectiveness of your website since it indicates that users come back time and again to the valuable content you're creating. (Or not.) Top Exit Pages for Organic Traffic The name implies that exit pages are those pages on your website where visitors exit. By observing where visitors leave, you could identify pages that make visitors leave. A few reasons for a site's decline are pages that have too many or insufficient details or don't use the opportunity to incorporate an action button where there should be one. Take a close look at user behavior and the layout and content of the most popular pages that users leave on your website, and you'll be able to determine what is causing the problems. Google Analytics for Starters
Now, you'll be able to make data-driven decisions regarding your site based on the data gained from Google Analytics. It's easy. The most significant part is that after you're more comfortable with the system and the reports it offers, you'll be able to go deeper and set up further reports to fit your specific brand's requirements.
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AuthorStacy Griffith is a blogger focusing on technology, business, SEO, fashion, etc. I have more than three years of writing experience in content writing. You'll get here the latest and most informative blogs. ArchivesCategories |