Google's free web analytics tool, Google Analytics, provides an astounding array of data on your site's performance and customer behavior. While paid tools offer similar information in silver platters, you'll be able to obtain a lot, or even all of the data you require, by putting a little effort and determination with Google Analytics. It's among the essential tools in the Marketing Audit ebook and what would prevent data from appearing in a custom report? Average Pages Per Session This measure shows how many pages visitors visited when they clicked through search engine result webpages (SERPs). Google Analytics allows you to keep track of the pages visited by the whole site and individual pages. This provides insight into the way that users interact with your material. It is possible that you won't be able to convert every visitor in a matter of minutes; however, the longer they remain, the more familiar they'll develop a relationship with your brand, which is a good sign for the future of your relationship. Breakdown of Organic Traffic From Search Engines At 92.9%, Google has more percent market share, and Google dominates search. But it's not the only game on the table. Bing is second, with an impressive 2.5 percent. This may seem like a small drop on the table, but millions of daily searches still exist. This could also be your company's customers as well as potential customers. You must know the volume of organic traffic coming through both significant search engines. This could provide insights into how you can increase your presence on the internet -- especially if you need to receive substantial traffic from the famous Bing. Dwell Time When you're looking over the traffic numbers (see the organic data below), You'll also need to look at dwell time, which is the amount of time visitors spend on your website. This will tell you if your content delivers the value you expect or if you should revise your strategy for content. Goal Conversion Rate Setting goals using Google Analytics help keep tabs on what you wish users to complete, like sign-up for trial services or signing up for newsletters. After you've set your goals, you can monitor how many people leaped goal conversion rates. This helps keep an eye on your site's performance and whether you gently guide customers toward a conversion. It can also help you determine which content is most effective in triggering the desired outcome. Keywords Ranked in Google Keywords became a challenge for keywords to be a problem in Google Analytics following an update in October 2011 in which Google began to encrypt the search data. This change has made search safer for users. However, it also means that 99% of the search terms you rank for will now be displayed as "not offered." It's frustrating, sure, but it's not a complete obstacle. If, for instance, you cross-reference the landing page data using Google Analytics with data on searches that you get from Google Search Console, you can identify these terms. You can also utilize an SEO platform that provides paid-for tools. Whatever you choose, when you've identified the keywords that drive visitors to your website and know which ones aren't, you can concentrate on those for subsequent SEO campaigns. Local Visibility Suppose your company is located in a physical location. In that case, it is essential to be aware of local visibility or the likelihood that your business will be discovered in local searches. Google Analytics will show how your website performs in local 3-packs, the three results displayed under a map on the initial page that appears for local searches. If your business isn't showing prominently in searches relevant to your business within your region, You'll need to spend money on local SEO to boost your visibility. Organic Bounce Rate Organic bounce rate indicates the number of visitors who clicked on your site within the search results but couldn't immediately locate the information they were seeking and clicked away to bounce. The low bounce rate indicates that users are, at minimum, satisfied with the information they find on your site and that it can answer their questions. However, the high bounce percentage suggests a need for improvement to attract customers. Again, Google Analytics lets you go deeper so you can view bounce rates on each landing page and identify which works and which does not. Organic Conversion Rate The organic conversion rate shows the percentage of visitors who converted or concluded a transaction. Google Analytics makes it easy to analyze conversion rates by device, which tells you if your site is attracting mobile people, the landing pages and how each page is closing the sale, and the location and your messages are perceived in different regions. Returning Visitors It's not a surprise that returning visitors are people who have come to your site previously. Monitoring this metric using Google Analytics also helps gauge the effectiveness of your website since it indicates that users come back time and again to the valuable content you're creating. (Or not.) Top Exit Pages for Organic Traffic The name implies that exit pages are those pages on your website where visitors exit. By observing where visitors leave, you could identify pages that make visitors leave. A few reasons for a site's decline are pages that have too many or insufficient details or don't use the opportunity to incorporate an action button where there should be one. Take a close look at user behavior and the layout and content of the most popular pages that users leave on your website, and you'll be able to determine what is causing the problems. Google Analytics for Starters
Now, you'll be able to make data-driven decisions regarding your site based on the data gained from Google Analytics. It's easy. The most significant part is that after you're more comfortable with the system and the reports it offers, you'll be able to go deeper and set up further reports to fit your specific brand's requirements.
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I began blogging because I wanted to know how many people were visiting my site. But, as time went by, I discovered that stats are crucial to blog growth. It doesn't matter if your blog has 100 views per day or 100 million views daily. A state program is needed to track and analyze blog traffic. In an earlier post, I discussed three stats tools for WordPress blogs. Google Analytics is one such free stats program essential for every blog. As I've already written about Google Analytics benefits, I won't go into detail. This tutorial will show you how to set up Google Analytics and add Google Analytics to your WordPress blog. This guide has been simplified for non-technical users to understand in multi channel funnel reports how are default conversions credited. Set up Google Analytics Account Let's get started with setting up Google Analytics for your WordPress blog. The exact process can be repeated for any other website. This is your first website. Log in to Google Analytics using your Google account. You must enter your website and personal information to complete the first-time setup. Do you already have an account? Click on the Admin tab > select version, then click Add a New Property. To get the tracking code, you must enter your website details on page 2. Here's a screenshot taken from one website. Click on the Get Tracking ID button to find your Google Analytics tracking code or script. We can use the entire script or tracking ID depending on how we embed Google Analytics code in WordPress. This will allow us to connect WordPress with Google Analytics for tracking site visitors and other purposes. Next, you will need to add Google Analytics code to the WordPress Three ways to add Google Analytics in WordPress There are many ways to integrate Google Analytics (GA) into your blog. Depending on your level of blogging, you can choose one of these methods. Based on my recommendations, I have listed the various methods. Google tag manager: Google Tag manager became my sole tag manager, and I have been using it since 2013. It's free, and you can manage all your tags from one place. GTM is an excellent tool for serious bloggers and professionals. Set up takes just 5 minutes, and you won't need to worry about future tag management. This tutorial will show you how to integrate GTM into your WordPress blog in 5 minutes. Use your WordPress theme: You may need to learn that WordPress themes can add a header and footer script. This can be used to add GA tracking code to your WordPress site. Copy the tracking code from step 1 and then go to the theme setting option. Look for the opportunity to add a footer code and copy the code. It works seamlessly, and you don't need to depend on another plugin for this simple task. This screenshot comes from the popular Genesis theme framework. Using Google Analytics to WordPress plugin
Many Google Analytics WordPress plugins are available in the plugin repo. Some are free, while others are paid. The Google Analytics plugin from Monster insights has the highest popularity. After activating the plugin, a popup will appear asking you to allow or deny tracking. I choose to ignore this popup. " To configure the plugin, go to Settings > Google Analytics and click this to authenticate with Google. Or you can manually enter the UA code. You have successfully configured the plugin by clicking on Save Settings. To see Google Analytics data on your dashboard, click Insights > Dashboard. I prefer the Google tag manager option out of all three. It will make your life much easier over the long term. For experienced bloggers who need more information like which category is most popular. What authors drive the most page views? Then I recommend the Monster Insights plugin. These are the essential GA tutorials that bloggers need to follow to advance in this series: Let me know what method you use to add Google Analytics to a blog and which stats program you use to track visitors to your blog. This tutorial can be shared with LinkedIn friends. Gamer Demographics
Let's take a look at the popularity of video games the hunter call of the wild controls PC like and see what makes them tick. Age and Video Gaming Age does play a part in gamers' gaming habits, but it may not be the number you expected. 72% of gamers are aged 18 and older. Many people think of it as a childish hobby. However, older gamers enjoy stories and playing games to relax. The average gamer is 34 and has a house and children. Unexpectedly, gamers can reach 36 years of age. The average video game buyer is 36 years old, while 46% of gamers are aged 36 and older. Video games are equally popular with older people than they are with younger generations. It's not just the 12-year-olds with squeaky voices playing XBOX, even if it sometimes feels like it span> Video Game Preferences The popularity of video games is influenced by players' preferences around the world. Which games do gamers play the most? There is a lot to like about FPS: 27.5% of US video games were purchased in 2016. 35% of multiplayer gamers also prefer FPS games. However, the same US demographics show that 71% like casual games, and 53% love action games. 48% enjoy shooting in their games. Casual games, although still very popular, are an underground treasure trove. Speaking of goldmines: It's free-to-play gaming that is the money-making king of gaming. They account for 78% of all digital game revenue. They don't cost $60 as much as Triple-A main titles but that same cost makes it easy for players to justify spending a few dollars here and there to get their favorite items. If they have played 100 hours of Lux in League of Legends why not spend $5 to purchase her gorgeous skin cosmetics? This is a significant amount of money, considering that 56% of most frequent players are primarily interested in multiplayer games, which often come with a free upgrade. Gaming Consoles & PC Gamers are very serious about their hardware. There are plenty of console wars and heated online discussions about PC vs consoles. However, 49% of gamers prefer consoles to PC. This is a complicated argument, as consoles can have specific games and comfortable controls. However, PC games are customizable and have over 30,000 games available on Steam. The PlayStation was the most popular console in 2020. However, that could change when the next generation of consoles are released The internet is revolutionizing video gaming, regardless of whether you have a team console, PC, XBOX, or Playstation. 83% of the games fans buy are digital and not on CD. The Mobile Gaming Revolution Consoles and computers have been the only way to play video games for a long time. Mobile gaming is now a viable option in the video game world thanks to programmers and developers who have made it possible to make data files smaller and store more on mobile devices. Smartphones accounted for more than 50% of the global gaming market by 2020. This number is expected to rise to 57% by 2021. Looking at North America, there were just 214 million mobile gamers in both the US and Canada in 2020. The majority of these are women between the ages of 10 and 65 in America. In general, 60% of American adults prefer to play games on smartphones at this time. The Internet has brought about a revolution in the communication and information sectors, turning our lives upside down. Social media is one of the most prominent Internet representatives that has now become a significant part of all our lives through countless websites and apps. Irrespective of the vast geographical distances, people these days can connect and share their thoughts, emotions, and experiences all through this application. Social media has also been a source of entertainment and shopping, and along with that, numerous businesses have even found this helpful as their promotion and marketing platform. At this given point, social media has had such a massive impact on our society that it seems like people can’t live without it. Our daily life activities are dependent on the Internet and social media that now, even food and groceries are getting delivered to your place via apps.
The mightiest contribution of the Internet has to social media. There are hardly any smartphone users who are not on any social media platform. Even if you are not active on different social media platforms, there is no way you are not an avid user of one particular application on your smartphone to stay connected with society or even for work purposes. Our lives have transformed under the influence of these social media applications, and this is not just about one specific application. There are multiple apps all meeting our various needs. Let’s see a few areas of our lives that social media have entirely changed:
There are a lot of cons to social media as well. It’s a constant battle of staying relevant, updated, and ‘cool’ amidst your online peers. It’s constantly challenging your insecurities by setting picture-perfect objectives for lives that you don’t lead. However, if one learns to tackle this pressure and go ahead with the positives, they have nothing to lose but everything to gain. |
AuthorStacy Griffith is a blogger focusing on technology, business, SEO, fashion, etc. I have more than three years of writing experience in content writing. You'll get here the latest and most informative blogs. ArchivesCategories |